For our production titles we use the text font Adobe Caslon Pro. The reason behind using it is because whilst using Adobe we discovered that there aren't many fonts that we could use that would be effective in a horror movie. Adobe Caslon Pro is a standard everyday used font found on word and powerpoint, many people use them in the day whilst doing their work, school work or any other letters or reviews. We chose to use this one during our media; when capital letters are used rather than lower case letters it looks more effective and like it would naturally be in a horror movie. We did try writing all of the titles in lower case but they didn't seem as effective. Horror movies consist of scary fonts when the titles come up, so having a font that isn't the scariest but is one that can link to the movie is effective as then the movie and the titles aren't just random things put together at last minute. To make sure the names and the name of the movie productions are the same and link together we used the same font for both but change the length of the production name to make it seem a little bit different. In adobe I tested out the names again all together and print screened it so that you can see how we have made the names and how they are all the same. Although Caslon Pro is used quite a bit it isn't as effective as we wanted it to be as it is just an everyday font, it isn't made specifically for a horror movie.
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